Tabletop & Food
Three national food brands: a family of digital spots for Cacique, a behind-the-scenes film for Panda Express, and recipe pieces for Chicken of the Sea.
Chicken of the Sea Demo Reel
Cacique: Morning Rush
Cacique: Squeeze
The brief
Three brands, one discipline: make the food look the way it tastes. Cacique wanted its “Real Ingredients. Real Flavors. Real Moments.” campaign brought to life in formats built for digital. Panda Express wanted making-of content that felt as fresh as the food. Chicken of the Sea wanted tuna shown as a modern ingredient, in short recipe pieces for social and retail screens.
“One shoot, many outputs.”
The approach
Tabletop food is lit and shot like a portrait: a warm, glossy palette, macro inserts, and real kitchen sound. Every shoot is planned for many outputs, so one production day yields the wide spot, the ten-second product moment, and the versions each brand needs, all sharing one look and one cast. Behind-the-scenes coverage is captured alongside the main shoot rather than staged afterwards.
What we delivered
- Cacique: three digital spots (:39, :30, :10) from one shoot
- Panda Express: a behind-the-scenes edit and second-unit coverage
- Chicken of the Sea: a recipe demo reel with tabletop and macro cinematography
- Casting, art direction, and food styling
- Edit, color, sound design, and versions for social and retail