ABCmouse Tours Fenway Park
A field-trip episode for the ABCmouse YouTube channel, shot inside Fenway Park, home of the Boston Red Sox: the Green Monster, Pesky's Pole, the red seat, with a lesson at every stop.
3M+ views on YouTube| Everything created from this shoot | Format | Length | Views |
|---|---|---|---|
| Episode | 20:03 | 3M+ | |
| Cutdown | 0:15 | 774K+ | |
| Cutdown | 0:13 | 718K+ | |
| Cutdown | 0:15 | 652K+ | |
| Total Reach | Total Reach5.2M+ | ||
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The brief
ABCmouse wanted a field-trip episode that made baseball approachable for young children while showcasing a legendary venue. It had to hold up for years on YouTube and fit the channel's hosts, characters, and learning goals.
“We treat a venue like this as a classroom.”
The approach
The episode moves through the stadium in segments built around the simple questions a preschooler would ask, with the hosts guiding kids from the seats to the field to the people who make game day happen, and on-screen graphics carrying the counting, the vocabulary, and the rules of the game, so every location teaches something.
How the day ran
Fenway gave us seven hours. We left with 81 shots.
Every shot was planned before we walked in: what it was, where it happened, which camera, and when.
Two units and a drone worked the park all day at once, on a schedule staggered so no crew ever ended up in another's frame. Mark directed all three, walking between them from the first setup to the last.
What we delivered
- The field-trip episode, shot and delivered for YouTube
- On-location production inside Fenway Park
- Host-led segments with animated learning overlays
- Edit, color, sound mix, and motion graphics
- 81
- shots, counted up in the edit
- 7 hrs
- in the park, with a hard out
- 2 + 1
- two units and a drone, one director
